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Circ® and Zalando Launch First Collection Featuring Circ Lyocell
July 2, 2025
Zalando Furthers Its Commitment to Circularity by Demonstrating Textile-to-Textile Recycling Can Deliver Style, Affordable Fashion
Danville, VA, [July 1, 2025] – Circ®, a leading innovator in textile-to-textile recycling, announces its first brand collaboration with Zalando, Europe’s leading online platform for fashion and lifestyle. The two companies have joined forces to unveil the first-ever pieces from Zalando’s private label Anna Field made with Circ Lyocell – a next-gen material derived in part from recycled polycotton textile waste.
Launching on July 1st on Zalando, the release features a blouse and dress available in a stone washed, dark blue color., both made from 100% Circ Lyocell, composed of 40% recycled textile waste. The garments mark a significant step in Zalando’s journey towards increasing innovative, recycled materials in its product assortment.
Anna Field is one of Zalando’s six private brands, its in-house incubator of new ideas and innovation. While each of them has a focus consumer group in mind, all share the ambition to be inclusive by design and to leverage more sustainable practices from circular design to the use of innovative materials, at competitive prices. Known for its contemporary and feminine style, Anna Field provides a strong platform to explore how circular fashion can become more widely available, while upholding standards of quality, comfort, and design.
This launch with Circ builds on Zalando’s broader commitment to circularity and its direct investment in Circ. By incorporating Circ Lyocell into its private label offering, Zalando takes another step toward supporting the development of closed-loop supply chains, making circularity more approachable and advancing the shift toward a more sustainable fashion future.
“At Circ, we’re focused on proving that recycled materials can match – and even exceed – the quality, performance, and style of virgin fabrics,” said Peter Majeranowski, CEO of Circ. “Zalando’s scale and ambition make them an ideal partner to show what’s possible. We’re excited to launch this collection with Anna Field and make circular fashion more accessible to consumers across Europe.
“Partnering with Circ allows us to bring cutting-edge recycled materials into our designs, expand our quality and more sustainable assortment, without compromising affordability,” said Aylin Dobberstein, VP of Private Label & Product Supply at Zalando. “As both investors and collaborators, we’re proud that this Circ x Anna Field collection brings textile-to-textile recycling one step closer to the everyday wardrobe. It also reinforces our belief that advancing circularity at scale is only possible through strong, purpose-driven collaboration.”
Circ Lyocell is produced using pulp made from polycotton, a notoriously difficult material to process that often ends up in landfills or incinerators. Circ is leading the charge in recycling and recovering polycotton blends at commercial scale, turning them into high-quality new materials. This recycled pulp is processed into high-quality lyocell fiber, allowing brands to dramatically reduce their dependence on virgin resources and minimize waste. As global demand for more sustainable materials continues to increase, innovations like Circ’s offer scalable, impactful alternatives that move the industry closer to a truly circular economy.
This release is the first of several Zalando offerings featuring Circ materials, with more styles and labels expected in the coming months through Circ’s first launch of their Fiber Club initiative.
ABOUT CIRC
Circ is on a mission to power the clean closet with patented technology that recycles global post-consumer and post-industrial textiles into fully recycled, virgin-equivalent materials. Circ is building a truly circular economy for the fashion industry. Headquartered in Danville, Virginia, a former epicenter of textile production in the United States. Circ is a polycotton blend recycler, Earthshot Prize Finalist, Fast Company Most Innovative Company, a BloombergNEF Pioneer, recognized by Time and Statista Inc. as a Top GreenTech Companies, and a Certified B Corporation revitalizing the future of material technology and manufacturing. Learn more at www.circ.earth.
ABOUT ZALANDO
Founded in Berlin in 2008, Zalando is Europe’s leading online multi-brand fashion destination. We are building a pan-European ecosystem for fashion and lifestyle e-commerce, along two growth vectors: Business-to-Consumer (B2C) and Business-to-Business (B2B). In B2C, we provide an inspiring, high-quality multi-brand shopping experience for fashion and lifestyle products to more than 52 million active customers across 25 markets. In B2B, we leverage our logistics infrastructure, software, and service capabilities to support brands and retailers in managing and scaling their entire e-commerce business, both on and off the Zalando platform. Through our ecosystem vision, Zalando aims to enable positive change in the fashion and lifestyle industry.
MEDIA CONTACTS
Karen Navarre Wicki
Vice President, No. 29 Communications
Tace Loeb
VP Brand and Marketing, Circ
Ana Albuquerque
Global Sustainability Communications Sr. Manager at Zalando
ana.albuquerque@zalando.de