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Birla Cellulose and Circ Announce Strategic Partnership to Accelerate Scaling Textile Recycling Innovation
October 28, 2024

Strategic Collaboration Aims to Drive Growth of and Access to Recycled Fibers
Birla Cellulose, the pulp and fiber business of the Aditya Birla Group and one of the world’s leading Man-Made Cellulosic Fiber (MMCF) producers, and Circ, a US-based textile-to-textile recycling innovator, have announced a long-term strategic partnership aimed at accelerating the scaling of recycling fibers within the textiles sector. This groundbreaking collaboration proposes Birla Cellulose purchase a minimum of 5,000 metric tons of Circ’s pulp per year for 5 years from Circ’s first commercial-scale facility. This pulp will be converted into lyocell staple fiber, significantly enhancing access to recycled materials and supporting Circ as the company scales its commercial production.
“Our partnership with Birla Cellulose, a leading global producer of MMCFs, is significant as it demonstrates both Circ’s ongoing progress towards scalability as well as the industry’s commitment to investing in a truly circular economy,” said Peter Majeranowski, CEO of Circ. “Together, we are poised to create a more sustainable fashion future by integrating recycled materials into textiles on the global stage.”
As brands and consumers increasingly prioritize eco-friendly options, the supply chain will play a pivotal role in facilitating demand. The partnership between Birla Cellulose and Circ demonstrates the role of collaboration in effectively scaling recycling initiatives. With the appetite for recycled materials outpacing the current supply, Birla Cellulose’s willingness to procure and utilize Circ pulp ensures Birla Cellulose’s customers have access to high-quality recycled Circ Lyocell. This partnership enables brands and supply chain partners can partake and play their part in the future of the global fashion industry.
“This partnership not only aligns with our commitment to environmental stewardship, but it is also a pivotal step in driving innovation in the textile industry,” shared Dr. Aspi Patel, Chief Technology Officer of Aditya Birla Group. “By integrating Circ’s advanced recycling technology with our cellulosic fibers, we are enhancing the potential for a truly circular economy.”
Both companies are committed to promoting circular economy practices and reducing environmental impact through innovative technology and material reuse. This partnership not only aligns with their shared vision for a sustainable future but also promises to set new benchmarks in the textile industry.
ABOUT BIRLA CELLULOSE:
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Birla Cellulose, pulp and fibre business of the Aditya Birla Group, is a leading producer of sustainability-focused Man-Made Cellulosic Fibers (MMCF). Operating 12 manufacturing sites, Birla Cellulose employs environmentally efficient closed-loop technologies, integrating recycled materials to conserve natural resources. Recognized as a top MMCF producer, Birla Cellulose has earned a ‘dark green shirt’ rating from the Canopy Planet Society, reflecting its commitment to environmental excellence.
ABOUT CIRC:
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Circ is on a mission to power the clean closet with patented technology that recycles global fashion waste back into textiles. Circ is building a truly circular economy for the fashion industry. To ease the way for recycled fibers, Circ operates Circ-Ready, a select community of global supply-chain partners with a demonstrated ability to utilize Circ materials. Headquartered in Danville, Virginia, a former epicenter of textile production in the United States, Circ is a 2023 Earthshot Prize Finalist, 2024 Fast Company Most Innovative Company, and a Certified B Corporation revitalizing the future of material technology and manufacturing. To learn more about Circ, visit www.circ.earth.