Let’s unravel the truth

Because the more we know, the more we can act.

More Trends, More Now.

Our consumption is insatiable.

With the average person buying 60% more clothing today than 15 years ago, it’s no shock that fashion brands are producing items at greater speeds and in greater quantities than ever. To meet the demand, even more materials need to be sourced and produced — a process has far-ranging implications for our world.

By 2050 our world could look completely different – and not in a good way.

According to a report published by the Ellen MacArthur Foundation, if the we continue on this current path, the growth in material volume of textiles would see an increasing amount of non-renewable inputs, up to 300 million tonnes per year by 2050. The fashion industry would also end up using more than 20% of the world’s carbon budget associated with a 2°C pathway.

In other words: if we continue to do what we always have when it comes to fashion, we’ll have plenty of clothes to wear but no Earth to wear them on.

Fiber recycling is one part of the solution.

A seismic overhaul of of the current linear, wasteful system will require participation from everyone – from brands to manufacturers to public officials to investors to consumers. Here are a few changes we’re advocating to see:

  • Garments must be manufactured to be reused, remade, recycled, and – after maximum use – safely composted.

  • Global fashion brands must invest in next-generation materials and fiber technologies, integrate them in their production processes, and commit to helping them to scale.

  • Consumers must exercise their purchasing power by making informed choices to build a conscious wardrobe and help steer demand in the industry.

There is much work to be done. Let’s save the planet from the cost of clothing — together.

When we began developing our recycling technology, the idea of “circular fashion” was just a pipe dream – for us and for the industry at large.

Today? It’s closer than ever, but we need everyone’s participation to make it a reality. Will you join us on the mission?


Join Us!