She Burned It All Down, to Build the Perfect Dress.

Jessica Iredale  October 23, 2023

Mara Hoffman ditched her successful swimsuit business in order to prioritize sustainability. Nearly a decade later, she’s reaping the rewards.

  • Mara Hoffman’s personal journey with sustainability led to a years-long overhaul of her business, which now sits at the forefront of sustainable design.
  • Getting to know Circ’s team and fibers has been another step forward in that journey, one where true circularity becomes possible.
  • In the next three years, Ms. Hoffman has committed to replacing all of the virgin lyocell in her collections with Circ’s recycled version.
  • Read the full story at The New York Times (subscription required)

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