Danville, Virginia (October 19, 2026) — Circ ®, a leading innovator in textile-to-textile recycling, today announced its first brand collaboration with BESTSELLER, the Danish fashion group behind brands including VERO MODA, JACK & JONES, and ONLY.Launching under BESTSELLER’S SELECTED brand, the collection marks an important milestone for Circ’s Fiber Club initiative, moving the collaborative model from brand and supply chain commitments into finished products available to customers.
The collection features a women’s pant and blouse made with100% Liva Reviva™ x Circ® Lyocell. The Liva Reviva™ x Circ® Lyocell fiber contains 30% Circ recycled pulp recovered frompost-industrial polycotton textile waste. Each garment will carry a dedicated Circ informational hangtag, giving shoppers visibility into the recycled content directly on the product.
The pieces progressed from recycled content to finished garment through Circ’s Fiber Club supply chain model, which pairs Circ’s textile-to-textile recycled materials with designated fiber producers, yarn spinners, and fabric mills.For the inaugural Fiber Club cohort, Birla Cellulose produced the fiber using Circ’s textile-to-textile recycled content,withArvind Ltd.manufacturing the fabric for the SELECTED collection.The coordinated model helps brands integrate Circ materials into established manufacturing systems while addressing the cost, volume, and supply chain barriers that have historically slowed adoption of next-generation materials.
BESTSELLER joined Fiber Club as a founding member when the initiative first launched in January 2025, alongside Eileen Fisher, Everlane, and Zalando, and supply chain partners Arvind, Birla Cellulose, and Foshan Chicley.Fiber Club has since grown with a second cohort announced in February 2026 that includes Madewell (J.Crew Group), Reformation, and C&A, alongside supply chain partners Lenzing™ and Linz Textil.
“With BESTSELLER’s SELECTED launch, we’re seeing Fiber Club do exactly what it was built to do — take a founding commitment and turn it into product on shelves. The same recycled material platform can support very different products and styles across different brands. BESTSELLER and SELECTED are helping demonstrate what that flexibility can look like in practice.”
"Working with Circ® has been an exciting and valuable journey for us. There is still a long way to go when it comes to scaling new fibre technologies, but projects like this prove that it is possible to turn innovation into products without compromising on quality. That gives us confidence in the potential ahead,"
The launch comes as brands face growing pressure — from proposed extended producer responsibility (EPR) regulation in the US and Europe, as well as shifting customer expectations — to reduce textile waste and invest in recovery and recycling systems. Fiber Club’s cross-industry model is intended to help meet that pressure by making circular materials viable within brands’ existing supply chains today, rather than requiring new infrastructure to be built from scratch.
ABOUT CIRC:
Circ is proving that textile recycling is scalable. With patented textile-to-textile recycling technology, Circ turns discarded polycotton blended fabric into high-quality, supply-chain ready materials. By separating and recovering polyester and cellulose from polycotton, Circ’s breakthrough technology is among the first market-tested solutions for one of the industry’s most common and least recyclable materials.
Headquartered in Danville, Virginia, with its first industrial-scale facility underway in France, Circ is building the infrastructure for a circular fashion economy at global scale. The company’s technology is backed by leading global investors and its materials, Circ® Lyocell and Circ® Polyester, are already in use through collaborations with leading brands spanning luxury through mass market.
Circ has been recognized internationally as an EarthshotPrize Finalist, Fast Company Most Innovative Company, BloombergNEF Pioneer, TIME100 Most Innovative Company, Inc. Best in Business, and a Certified B Corporation.
Learn more at www.circ.earth.
ABOUT BESTSELLER
BESTSELLER is a family-owned Danish fashion company founded in 1975, headquartered in Denmark, with brands including SELECTED, VERO MODA, JACK & JONES, ONLY, VILA, and NAME IT sold in more than 60 countries. SELECTED offers contemporary, quality-driven menswear and womenswear designed in Denmark.