Florentina Leitner SS27 “raindrops on roses”; Look 19Renate Ariadne
Danville, Virginia (October 05, 2026) — Circ®, a leading innovator in textile-to-textile recycling, today announced feature pieces in Antwerp-based designer Florentina Leitner’s SS27 runway show on October 5 at the American Church in Paris. Following last year's Paris Fashion Week partnership with designer Niccolò Pasqualetti, this is Circ’s second consecutive season at Paris Fashion Week. In connection with the submission of environmental and building permits for the company's industrial-scale recycling facility in the country, the collaboration builds on Circ's presence in France and supports Circ’s growing visibility in high-end and luxury fashion.
The collection marks the first time Circ® Lyocell, made from recycled polycotton waste, has appeared in a runway denim application alongside its use in a fluid satin, underscoring the material's versatility across both casual and eveningwear-ready fabrications. Florentina Leitner showcases multiple denim pieces made from a cotton and Circ® Lyocell blend with 40% textile-to-textile recycled content, as well as pieces in a pink satin blend of viscose and Circ® Lyocell with 30% textile-to-textile recycled content.
"Returning to Paris Fashion Week with Florentina is an exciting moment for Circ. Paris is one of the places where fashion’s creative direction is shaped, and seeing Circ® Lyocell interpreted through Florentina’s point of view is a meaningful way for our materials to be part of that conversation.”
Peter MajeranowskiCEO, Circ
The collection takes inspiration from The Sound of Music, and draws on the designer’s memories of Austria and the experience of seeing home from a distance. Florentina Leitner reinterprets traditional Austrian references through a contemporary lens, including lederhosen-inspired denim and details drawn from dirndl dressing.
The collaboration comes as designers and brands increasingly look to next-generation, lower-impact materials to meet growing demand for more responsible fashion.
Florentina Leitner SS27 “raindrops on roses”; Look 21Renate Ariadne
ABOUT CIRC:
Circ is proving that textile recycling is scalable. With patented textile-to-textile recycling technology, Circ turns discarded polycotton blended fabric into high-quality, supply-chain ready materials. By separating and recovering polyester and cellulose from polycotton, Circ’s breakthrough technology is among the first market-tested solutions for one of the industry’s most common and least recyclable materials.
Headquartered in Danville, Virginia, with its first industrial-scale facility underway in France, Circ is building the infrastructure for a circular fashion economy at global scale. The company’s technology is backed by leading global investors and its materials, Circ® Lyocell and Circ® Polyester, are already in use through collaborations with leading brands spanning luxury through mass market.
Circ has been recognized internationally as an EarthshotPrize Finalist, Fast Company Most Innovative Company, BloombergNEF Pioneer, TIME100 Most Innovative Company, Inc. Best in Business, and a Certified B Corporation.